This week, in a bit longer episode than usual, Steve tries to explain how to write a story of your brand by writing an example one for the Slice of App Pie Show. He promptly fails. With some help from Bill Murray and O.J. Simpson Steve tries again, fails, fails again, and fails some more. Does he ever get his story written?

Show Notes

Jack Canfield’s O.J. Simpson story.  A page from the Book Chicken Soup for the Soul By Jack Canfield and Mark Victor Hansen via Google Books.

The Slice of App Pie Manifesto — What I finally wrote.

If you haven’t already, you might want to sign up for the Slice of App Pie weekly newsletter.  Episode eight has a lot of goodies including the full transcript. You also get the free bonus of the Slice of App Pie season one workbook. Sign up today

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