Steve thought he would make thousands selling apps. Steve failed. Find out why and what you need to know to not fall into the same trap — and even exploit it.
The top ten long tail example:
In this scenario, when you have production and inventory costs, it makes sense to stick to the yellow. But if you don’t have those costs, you can almost double your sales by playing the tail as shown by stacking the red and blue.
The Long Tail : A link to the Amazon page of the book by Chris Anderson.
Chris Anderson’s website: For more information about the long tail complete with a few free links to chapters and related articles.
The Television Industrial complex: From Seth Godin’s TED Talk How to Get Your Ideas to Spread. Queued to the point he starts talking about the TV Industrial complex.